IMI Awards Certificate and
Diploma in Vehicle Sales

Improve your sales performance with a comprehensive qualification in all areas of the automotive sales process that can help deliver real results to your bottom line.

The IMI Certificate and Diploma in Vehicle Sales have been developed by employers in the retail motor industry with Automotive Skills. Covering the crucial skills needed in the showroom, they are designed to deliver a better sales performance, tackle high staff turnover and enhance the public perception of vehicle retailing.

Leading to nationally recognised qualifications, awarded exclusively by the IMI, the Certificate and Diploma provide a benchmark standard for sales people.

Key Benefits

• Increased staff performance by raising skill levels
• A new benchmark standard for sales people
• An achievable qualification, with minimum paperwork
• Existing sales training can be mapped against qualifications criteria
• Proven sales skills with an IMI certificate
• Automatic eligibility for IMI membership

Sales staff are required to undertake practical assessments and work-based learning in each of the modules. Knowledge of theory is examined in a series of multiple-choice tests, using the IMI's pioneering on-line assessment system.

Certificate in Vehicle Sales
(Level 2) - Programme content

• Working safely and effectively
• Key stages of the vehicle sale
• Vehicle sales legislation
• Prospecting for vehicle sales
• Initial contact and qualifying customer needs
• Vehicle presentation - static and mobile
• Part exchange vehicles
• Negotiation and closing vehicle sales
• Taking an order and vehicle delivery

Diploma in Vehicle Sales
(Level 3) - Programme content

In addition to all modules for the Certificate:

• Financing the purchase
• Sales techniques
• Forecasting sales performance
• Evaluating sales performance
• Effective customer service
• Personal development

IMI membership

Achievement of the Certificate in Vehicle Sales entitles the holder to apply for the grade of Licentiate Member (LIMI) and achievement of the Diploma in Vehicle Sales entitles the holder to apply for the grade of Associate Member (AMIMI).

For further information on the benefits of IMI membership click here

Delivery

 The Certificate and Diploma can be delivered through IMI approved assessment centres, including vehicle manufacturer training divisions, retail dealership groups and specialist training providers. Our team of education and training specialists will work in partnership with you.

For further details of the Certificate and Diploma in Vehicle sales phone us on 01992 511521 or contact us via this web site.

To view or print the sales qualification brochure click here