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QAA gets industry seal of approval

A significant increase in the number of businesses seeking recognition of their training is being praised by the Institute of the Motor Industry (IMI), which reports major growth in its Quality Assured Awards (QAA) initiative.

The QAA brand was introduced by the IMI in response to demand for independent industry accreditation of bespoke and assessed training. Following an extensive review of their training resources, course content, materials, delivery methods and assessment strategies, more than 100 organisations across the sector are now accredited by the IMI as approved QAA assessment centres.

Successful delegates, who are first registered with the IMI, are awarded a unique QAA certificate from the IMI, which provides the individual with independent verification of their professional competence in a specific discipline or area of expertise. Some 7,000 certificates have been awarded to date.

Alan Mackrill, director of learning and skills, IMI, praised the industry in its desire to add value to the achievement of employees as part of their professional development. He said:

"QAA unites the many threads of training excellence across the industry under one increasingly popular and trusted brand, which is underpinned by the IMI’s rigorous quality assurance process as the automotive sector’s number one awarding body for qualifications. We are very encouraged by the demand for this recognition which covers all areas of the industry."

Bentley Academy, which was one of the first QAA centres, has its technical and non-technical dealer network training programme QAA-accredited. Kevin Perks, academy manager, commented:


"Quality is at the forefront in all that we do at Bentley. The more evidence of this we can show our dealers and the general public, the more confidence they will have in our industry. The IMI’s QAA programme has given us an opportunity to show that our training has a competitive edge."

Among the organisations involved in the IMI’s QAA initiative are: Bentley Academy; Capital Bank; Castrol; Citroen; DaimlerChrysler; Delphi; Facom; Halfords; Jaguar Cars; Kerridge Automotive Systems; Land Rover; Michelin Tyre; Peugeot; Pro Auto; Robert Bosch; Suzuki; Volvo.

For more information about the IMI’s Quality Assured Awards initiative, please telephone 01992 511521 or see the QAA section on this web-site.