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Citroen UK gains QAA status for technical training



Citroën UK’s comprehensive technical training programme has been accredited by the Institute of the Motor Industry (IMI), under its Quality Assured Awards (QAA) initiative.

Following an extensive review of Citroën’s training resources, specific course content and assessment procedures, the manufacturer’s training division has joined the IMI’s 300-strong approved centre network.

As part of Citroën’s 2004 aftersales training programme for dealers, there are three levels of technical proficiency, which is fully assessed, for which successful candidates will receive a QAA certificate from the IMI. This provides the individual with independent verification of their professional competence. The three levels are as follows:


  • Consultant Technician

  • Senior Technician

  • Qualified Technician

Bill Jeffries, Citroën’s national training manager, commented: "At Citroën we have always placed great importance on our personnel development programmes and this latest recognition from the IMI is vindication of our structured and comprehensive approach to technical training."

Sarah Sillars, IMI chief executive, added: "With a clear and robust approach to its technical training offer, Citroen has shown a focused commitment to the development of its dealer staff. This new partnership is aimed at bringing added value to technicians and their businesses by recognising individual skills and we look forward to its progression."