In recognition of the launch of its membership and qualifications services to the Malaysian market this summer, the Institute of the Motor Industry received two honours at the East of England International Trade Awards, organised by UK Trade & Investments Passport to Export programme.
The IMI was presented with the Innovative International Marketing Approach Award 2005 (East Of England) and achieved Highly Commended in the overall International Trade Award for Hertfordshire.
The IMI joined UK Trade & Investments Passport to Export Programme in 2004 which enabled it to visit and carry out market research in Malaysia and attend a two-day workshop in the UK to help plan a route to successfully starting business in South East Asia. Based in Kuala Lumpur, the new company, IMI Malaysia, which was officially opened by HRH Prince Michael of Kent, the IMIs Patron, operates as a licensed agent of the IMI. In partnership with the Malaysian Ministry of Human Resources, it offers a structured membership and qualifications programme to automotive professionals and students training for a career in the automotive industry.
Sarah Sillars, IMI chief executive, said:
"By utilising the expertise of UK Trade & Investment, the IMI has been able to realise a significant opportunity to improve the skills and recognition of a growing workforce in a fast-emerging automotive market. IMI Malaysia will afford professional status and career opportunity to individuals in this sector, where there was none before."
Stephen Scowcroft, UK Trade & Investment regional sector specialist for education and training said:
"The export of qualifications from UK professional bodies is worth 151 million. The UK's vocational qualifications are highly regarded around the world especially in the automotive industry. Countries such as Malaysia, Thailand and China where the automotive sector is rapidly growing, look to the UK to boost the training needs of the sector. The Institute of the Motor Industry has been at the forefront of this development and are taking their internationally recognised qualifications into these markets. With the help of UK Trade & Investment it has developed a strategy and business model for entering a new market based on research and visiting the market to establish a presence."