IMI Magazine

July/August 2008 Cover Feature

Going Dutch with Renault

Apart from all the glamour, what exactly do companies stand to gain from pumping sponsorship cash into F1? Hugh Hunston reports on one backer, Dutch financial services giant ING, which entered F1 last year with a budget of around £128m spread over three years.

Other features include...

News: Analysis

Fuel costs derail return-to-profit forecasts. More ‘cred’ for Made in Britain cars. Thin end of the ‘health warning’ wedge. Dacia to strike a chord?

News: Bulletin board

Industry finally cracks three-year code challenge.
Yaris tops green car league.
Dealers should seize new company car opportunities.
Castrol warns of service adviser crisis.
The four wheel debt threat.

Join the club!

Marketing experts are looking beyond points-collecting loyalty schemes and promoting the idea of brand clubs with more enticing benefits. Harley Davidson has one and so does Alfa Romeo.

Over a barrel

Who’s to blame for rising oil prices? Millions of newly-motorised Chinese citizens? Americans in gas-guzzling SUVs? Or unregulated US oil futures speculators? Mark Bursa investigates.