Motor Industry News

Skoda sets out its UK strategy for 2012

Czech Republic vehicle manufacturer Skoda is hoping to add to its widely successful 2011 with even more developments in the UK over the next 12 months.

Last year, the well-known car maker filled twelve open points, which included new sites being developed and opened in Essex, Redditch, Stourbridge, Stockport and Northampton.

Progressing into 2012, Skoda is looking to acquire further new venues and enhance its already established sites for better costumer relations.

In fact, the firm has already been successful in undertaking six new developments, with two fresh operations involving Scotland's Arnold Clark Group.

Stephen Shepherd, national franchise manager of Skoda UK, commented: "Our strategy is about creating a 'blended' partner profile. We want to keep the best of our traditional independent partners - working alongside them to drive investment in their facilities, people and processes."

The Czech Republic car maker was celebrating recently after it managed to sell 75,400 vehicles in January 2012 – a 10.2 per cent rise on the sales figures recorded in the same month in 2011.