Motor Industry News

Black continues to be Europe's most popular car colour

When it comes to choosing a style for a new car, the colour black still remains the most popular choice for European motorists.

This is according to new research carried out as part of Standox's automotive colour trend analysis for Europe, in which 25 per cent of all cars sold involved black designs.

Furthermore, the study acknowledged that black accounts for around 40 per cent of all vehicles in the luxury car and SUV range.

Despite the continued appeal of this tone though, vehicles designed with a white or white pearl shade have witnessed a six percentage point jump across the globe in 2011.

The colour is also currently sitting in second place in Europe's automotive colour popularity chart – leapfrogging grey and silver.

Standox colour expert Sandra Piwonski noted: "While fashion and other spheres of life may be quite colourful, when it comes to buying cars, most people are quite conservative in their colour choices."

The past year has also been a record-breaking year for sales for many vehicle manufacturers, including German firm Daimler and Czech Republic car maker Skoda.