Headlight

Fantastic FREE new business studies resources available for schools with the motor industry as the exciting backdrop.

For details of how to contact the Headlight Team, click here ...

About Headlight

Headlight is the new initiative developed by the Institute of the Motor Industry (IMI) in conjunction with specialist teachers through the National Schools Partnership (NSP) that includes a series of creative curriculum-linked teacher and student resources, with the motor industry as the exciting backdrop. In addition there is a related competition, which combined with the resources are all aimed primarily at those following KS4 business related courses. 

Through this programme pupils will develop their business and enterprise knowledge and gain routes into local employers within the sector that will help them witness theory in practice first hand, and increase their awareness of the exciting career opportunities available to them within the motor industry.

Resources

These flexible resources have been developed mainly to comply with selected units from all 6 compulsory GCSE Business Studies modules, although they will also successfully tie in with several topics within the BTEC Level 2 business studies curriculum and equivalent in Scotland.

Areas covered within the resource packs include:

• Business Operations
• Business structure & organisation
• Business Environment
• Finance
• Marketing
• HR
• Operations

The physical resources will consist of:

• Headlight pack full of lesson plans and teacher guides
• Headlight pack for every pupil to help structure their work

These physical resources are limited, so to ensure you get your free copies, and access to the electronic files above register your details now! In addition through this process you will have entry into the competition with the chance to win an amazing trip sponsored by Audi. All resources are available now!

REGISTER HERE

Headlight Competition

The 2009 competition has now closed, please check here for details of the 2010 competition which will be coming soon.

Click here to see the 2009 winning school's video ...

Headlight Competition

In addition to these free resources we are currently running a national marketing competition that focuses on Brand, Product and Promotion. Within their teams students must consider the launch of a new vehicle through their local dealership. There are some fabulous prizes on offer courtesy of Audi UK and Ford Motor Company. The competition element focuses on the areas detailed below, where we are looking for students to be as creative and innovative in their ideas as possible.

The three main tasks to consider are:

1. Inventing your own brand identity.
Development of a possible logo, brand name and strapline for the business you are representing. What does the brand stand should be clearly defined.

2. Developing the vehicle concept.
Determine the type of vehicle you are going to launch (sports car, family saloon, 4 x 4 etc) the name and key product features that will be particularly attractive to your chosen target audience. identifying the Unique Selling Point/s (USP).

3. Promotional Campaign.
The final activity includes the preparation of a promotional plan for the launch of your new car. Taking into consideration the objectives of the campaign and the form of promotion to use.

Download your full competition entry details here

PRIZES

For the winning team there will be a superb trip to the Audi Forum Ingolstadt, Germany on Tuesday 8th December. Courtesy of Audi UK, the team and two of their teachers will be flown out to Germany and taken on a tour of this fascinating centre, where they will experience a behind the scenes look at how a global automotive manufacturer produces its quality vehicles and how they have developed through the years to meet the ever changing needs of their Customers. 

To find out more about the centre click here ...

In addition Ford Motor Company are now sponsoring this competition and as such will be providing a brand new 17 seater Transit Minibus for a year (fully insured) for one lucky school. It is a bold, safe and dependable choice the ideal vehicle for any school. The main model specification is detailed below:
 


• Transit Minibus (17 seats) 
• 2.4TDCi 430 EF 
• Colour: Frozen White
• Options: 3.73 axle, air conditioning, digital tachograph

For further information on the Transit Minibus check
www.ford.co.uk/Commercialvehicles/TransitMinibus     



Competition Guidelines

• Maximum of 2 entries per school
• Maximum of 7 people per team
• 2 copies of each entry to be submitted for judging
• All entries to be in paper format (A4) and flexible as to how information is presented
• Areas to be covered – Brand, Product, Target Audience & Promotional Activities
• Closing date Monday 16th November 2009

Contact Us

In order to contact the Headlight team please use the following details:Headlight Team, The Institute of the Motor Industry (IMI), Fanshaws, Brickendon, Hertford SG13 8PQ UK. Telephone: 01992 511521 Email: headlight@motor.org.uk