Headlight

Fantastic FREE new business studies resources available for schools with the motor industry as the exciting backdrop

About Headlight

Headlight is the new initiative developed by the Institute of the Motor Industry (IMI) in conjunction with specialist teachers through the National Schools Partnership (NSP) that includes a series of creative curriculum-linked teacher and student resources, with the motor industry as the exciting backdrop. In addition there is a related competition, which combined with the resources are all aimed primarily at those following KS4 business related courses. 

Through this programme pupils will develop their business and enterprise knowledge and gain routes into local employers within the sector that will help them witness theory in practice first hand, and increase their awareness of the exciting career opportunities available to them within the motor industry.

Resources

These flexible resources have been developed mainly to comply with selected units from all 6 compulsory GCSE Business Studies modules, although they will also successfully tie in with several topics within the BTEC Level 2 business studies curriculum and equivalent in Scotland.

Areas covered within the resource packs include:

• Business Operations
• Business structure & organisation
• Business Environment
• Finance
• Marketing
• HR
• Operations

The physical resources will consist of:

• Headlight pack full of lesson plans and teacher guides
• Headlight pack for every pupil to help structure their work

These physical resources are limited, so to ensure you get your free copies and entry into the competition register your details now! All resources will be with you from the start of the Spring term.

REGISTER HERE

Headlight Competition

In addition to these free resources from January 2009 students can enter in teams to a national marketing competition linked to the motor industry that also helps build links into local employers. This will culminate with an awards ceremony as well as the opportunity to win some fabulous prizes sponsored by key players in the industry. The competition element focuses on the following areas where we are looking for students to be as creative as possible:

1. Inventing your own brand identity

• What do you want to represent - lifestyle, safety etc
• Logo & strapline 

2. Developing your vehicle concept

• Vehicle Name
• Key features 
• Market research
• Target market

3. Marketing Strategy

• Developing a plan of activities
• Link with dealership and various departments

Closing date:  Friday 3rd April 2009
Judging requirements: Presentation to judging committee May/June 2009
Awards ceremony: June 2009

Contact Us

In order to contact the Headlight team please use the following details:

Headlight Team
The Institute of the Motor Industry (IMI)
Fanshaws
Brickendon
Hertford
SG13 8PQ
UK

Telephone: 01992 511521
Email: headlight@motor.org.uk