Fantastic FREE new business studies resources available for schools with the motor industry as the exciting backdrop.

For details of how to contact the Headlight Team, click here ...

About Headlight

Headlight is the new initiative developed by the Institute of the Motor Industry (IMI) in conjunction with specialist teachers through the National Schools Partnership (NSP) that includes a series of creative curriculum-linked teacher and student resources, with the motor industry as the exciting backdrop. In addition there is a related competition, which combined with the resources are all aimed primarily at those following KS4 business related courses. 

Through this programme pupils will develop their business and enterprise knowledge and gain routes into local employers within the sector that will help them witness theory in practice first hand, and increase their awareness of the exciting career opportunities available to them within the motor industry.

Headlight video

Click on the icon to view this video about the Headlight scheme which contains interviews with teachers, pupils and motor industry representatives.

Resources

These flexible, nation specific, resources have been developed mainly to comply with selected units from all 6 compulsory GCSE Business Studies modules, although they will also successfully tie in with several topics within the BTEC Level 2 business studies curriculum and equivalent in Scotland.

Areas covered within the resource packs include:

• Business Operations
• Business structure & organisation
• Business Environment
• Finance
• Marketing
• HR
• Operations

The downloadable resources will consist of:

• Headlight pack full of lesson plans and teacher guides
• Headlight pack for every pupil to help structure their work

To ensure you get access to the electronic files register your details now! In addition through this process you will have entry into the competition.

If you would like to recieve the Headlight Resources please register your interest and a member of the team will send you out the resources in PDF format.

REGISTER HERE

Headlight Competition

The 2009 competition has now closed, please check here for details of the 2010 competition which will be coming soon.

Click here to see the 2009 winning school's video ...

Headlight Competition

In addition to these free resources we will be running a national marketing competition that focuses on Brand, Product and Promotion. Within their teams students must consider the launch of a new vehicle through their local dealership. The competition element focuses on the areas detailed below, where we are looking for students to be as creative and innovative in their ideas as possible.

The three main tasks to consider are:

1. Inventing your own brand identity.
Development of a possible logo, brand name and strapline for the business you are representing. What does the brand stand should be clearly defined.

2. Developing the vehicle concept.
Determine the type of vehicle you are going to launch (sports car, family saloon, 4 x 4 etc) the name and key product features that will be particularly attractive to your chosen target audience. identifying the Unique Selling Point/s (USP).

3. Promotional Campaign.
The final activity includes the preparation of a promotional plan for the launch of your new car. Taking into consideration the objectives of the campaign and the form of promotion to use.


Competition Guidelines

• Maximum of 2 entries per school
• Maximum of 7 people per team
• 2 copies of each entry to be submitted for judging
• All entries to be in paper format (A4) and flexible as to how information is presented
• Areas to be covered – Brand, Product, Target Audience & Promotional Activities
• Closing date 30th March 2011

Click here to download the competition guidelines and entry form.

Contact Us

In order to contact the Headlight team please use the following details:Headlight Team, The Institute of the Motor Industry (IMI), Fanshaws, Brickendon, Hertford SG13 8PQ UK. Telephone: 01992 511521 Email: headlight@motor.org.uk

Employers

We are looking for employers to get involved with the Headlight project and in doing so forge valuable links with local schools and enterprise groups, if you would like to know more download the employer guidelines  here

REGISTER your business here or contact one of the Headlight team for more information.