A voluntary accreditation scheme designed to improve management and consistency of management within the retail industry


Automotive Management Accreditation

Following collaboration between employers and other key industry partners in the sector, the IMI has launched a new, innovative management and leadership solution for the automotive industry.

Automotive Management Accreditation (AMA) will work on a similar basis to the successful Automotive Technician Accreditation (ATA) scheme but is the first accreditation scheme to address managerial needs specific to the sector.  It has been designed to measure the competence of automotive managers and signpost development needs benefitting both individuals and the businesses for which they work.

Through extensive research and consultation with over 400 employers and industry stakeholders within the retail automotive industry, the IMI has established that managers often lack support in gaining skills to operate as effective managers and leaders. Less than 18% of managers within the retail automotive industry have gained a Level 4 qualification or assessed training programme compared to the average in all others sectors of 45% and with the sector facing some very real challenges in the next decade , development of strategic and operational management skills is vital.

If you are a manager and would like to find out more about AMA or assessment, visit   If you are an employer with any questions about how the AMA scheme will fit with an existing management and leadership programme, please email